Deep Dive: Page 2
Industry insights from our journalists
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Gap’s real Yeezy problem
The struggling brand is left with garbage bags full of clothes from a collaboration meant to revitalize its fortunes.
Daphne Howland • Oct. 25, 2022 -
Retail would like to buy a vowel
Brands are turning to naming strategies like spelling words incorrectly and cutting out vowels. But it’s about much more than domain availability.
Cara Salpini • Oct. 24, 2022 -
Is Kohl’s ready for a change?
Activists are at it again, pushing the department store to improve its results. But some observers say it must do more than shake up its board.
Daphne Howland • Oct. 17, 2022 -
A trip through holidays past and future shows COVID-19’s lasting impact on the season
Masks, distancing, curbside, October sales, out-of-stocks, inflation — the holidays have been evolving rapidly since the pandemic started. What changes are here to stay?
Ben Unglesbee • Oct. 10, 2022 -
How tensions between FedEx Ground and its contractors reached a boiling point
The logistics giant's model for independent delivery providers is broken, an analyst said. One contractor is leading a push for change.
Max Garland • Aug. 26, 2022 -
Bed Bath & Beyond is at risk of filing for bankruptcy. How did it get here?
The retailer has lost sales and market share all while experiencing mounting losses. And without a leader at the helm, it faces an inflection point.
Caroline Jansen • Aug. 19, 2022 -
Back-to-school challenges marketers as shoppers focus on savings
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
Jessica Deyo • Aug. 11, 2022 -
As consumers return to stores, why would Amazon shut the door?
The e-retailer is expanding its grocery fleet and experimenting with apparel stores. But it has abandoned stand-alone brick and mortar for book sales and other merchandise.
Daphne Howland • July 25, 2022 -
'We have to do something': Can retail close the gap on supply chain emissions?
The industry is woefully behind on scope 3 targets for greenhouse gases. Data poses steep challenges, but experts say retailers still can — and must — do more.
Ben Unglesbee • July 18, 2022 -
Where does Sonia Syngal’s exit leave Gap?
With underperformance across its brands, many of the retailer’s problems are self-inflicted. But others are a sign of broader trouble in apparel.
Daphne Howland • July 13, 2022 -
With closer scrutiny of apparel manufacturing, policymakers become the real fashion police
Momentum is building to more forcefully regulate the industry, which has poor track records on workers rights and the environment.
Daphne Howland • July 5, 2022 -
DTC brands have long been vocal about the importance of sustainability. Is that enough?
As more direct-to-consumer companies find value in physical retail, they must consider how that fits into their goals.
Caroline Jansen • June 27, 2022 -
How retailers' attitudes toward unionization clash with their ESG policies
Consumers and investors are concerned that the industry’s stance on issues like collective bargaining at overseas suppliers isn't being applied to U.S. operations.
Daphne Howland • June 21, 2022 -
Can investors make retail sustainable?
Lenders and shareholders are tying ESG concerns to the capital they invest. Meanwhile, corporate finance teams in retail lag in leading on sustainability.
Ben Unglesbee • June 13, 2022 -
Retail is fundamentally bad for the environment. And doing better isn't easy.
Improving sustainability is a web of complexity for retailers. Ultimately, it may mean sidelining growth.
Cara Salpini • June 6, 2022 -
Sneaker supremacy: Nike and Adidas battle for brand love
Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.
Natalie Koltun • May 11, 2022 -
Buy now, pay later players' losses grow as costs soar
BNPL providers are paying a hefty price to keep up with surging consumer demand for their financing services, spending large sums to add new tech and more employees.
Jonathan Berr • May 10, 2022 -
For future growth, Reebok is looking to its past
A new owner could be an opportunity for the brand to reclaim some of its previous clout. But it's been a long time since Reebok's prime.
Cara Salpini • May 10, 2022 -
Stitch Fix to stylists: 'Take ownership of the disappointment, no matter the role the data played'
Is the apparel e-retailer a tech company? Or not?
Daphne Howland • May 9, 2022 -
For furniture retail, supply chain chaos has become 'normalized'
As category players extend lead times and amass inventory to manage delays, they're also building sourcing relationships beyond China and Vietnam.
Ben Unglesbee • April 25, 2022 -
Guess' Paul Marciano problem is shining a spotlight on boards
The brand's co-founder remains, while its board of directors is slammed by an activist investor and sued by victims over his alleged sexual crimes.
Daphne Howland • April 14, 2022 -
Brick by brick: How Lego continues to build a toy empire
The retailer celebrates its 90th anniversary this year. And with over $8 billion in sales and IP deals that leverage pop culture, it shows no signs of slowing down.
Kaarin Vembar • March 28, 2022 -
Can brands stay safe in the metaverse?
As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.
Sara Karlovitch • March 24, 2022 -
How does Gen Z feel about credit cards? It's complicated.
Each generation has approached credit differently; Gen Z is no exception. As they turn toward credit cards, industry analysts say these consumers are likely to keep card companies on their toes.
Caitlin Mullen • March 22, 2022 -
Can Macy's hit the private label bull's-eye?
Hiring former Target designers is a sign the department store is serious about its promise to overhaul its own brands. But that won't be enough.
Daphne Howland • March 21, 2022