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Somewhere in the summer of 2017, "The Last Blockbuster" Twitter account became a collective pastime for the Retail Dive team. The account had been around a little more than a year by then, cracking jokes about the near-extinction of what was one of the most well-known retail brands in the country not that long ago.
As far as we can recall, the team's sharing of @loneblockbuster's tweets on slow news days was the original seed for doing a story about Blockbuster. That and your correspondent worked there for years, long before becoming a reporter covering retail bankruptcy and disruption.
Then, last year, a franchise Blockbuster in Bend, Oregon, became the last in the country and, some months later, the last in the world. The reasons to do the story were adding up. When we finally did publish our piece on Blockbuster's rise and fall in October, it became one of the most-read stories in Retail Dive history.
On this week's episode, Editor Cara Salpini and I talk about why we revisited the death of Blockbuster and what it means for retail.
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