Just one year after launching publicly on the Shopify app store, Smartrr has helped hundreds of DTC brands transform their subscription offerings. Because of the strength of Smartrr’s subscriptions, the team has been able to take the post-purchase journey to the next level with innovative LTV feature releases. These advancements over the last year helped Smartrr secure a $10M Series A at the end of 2022 — and now, the company is reflecting on the impact that last year’s product updates are having on Shopify brands. 

“We’ve successfully raised the bar on the standard subscription experience, and we’ve found ourselves with a product that has revolutionized the eCommerce post-purchase journey,” said Gaby Tegen, Co-Founder and CEO of Smartrr. “I couldn’t be prouder to report that brands using Smartrr are seeing a 5X increase in revenue over the lifetime of a subscriber. Everything we’ve built has proven to deepen the relationship between customer and brand for better subscription revenue, AOV, and retention over time.” 

Smartrr has helped fuel Shopify brands across three different areas:  

Strong Subscriptions

If there’s one thing Smartrr does well, it’s subscriptions. With out-of-the-box offerings specifically tailored to meet brands’ needs, Smartrr has a robust range of subscription capabilities — including anchor dates, sequential subscriptions, giftable subscriptions, and more. 

Smartrr also took a unique approach to bundles. Bundles are often viewed as a useful tool exclusively for build-a-box subscription businesses, but they can also be invaluable for any DTC brand looking to sell complementary products. After utilizing Smartrr’s advanced bundles, clients have seen upwards of 17% order revenue growth and 23% subscription revenue growth in the first month. Additionally, bundles have proven to be an effective strategy for attracting more net new subscribers. 

A Custom White-Labeled Brand Experience

Smartrr’s customer account portal is completely customizable to help create a cohesive brand experience for maximum customer engagement. With easy theming, translations, and copy overrides, merchants can make their portal a seamless extension of their brand.

One Shopify brand, Joggy, praised Smartrr’s customer account portal for looking exactly like the Joggy team had designed it themselves. Leaning into a cohesive brand experience, which helped foster a strong community, allowed Joggy to boost their subscription revenue by 153% over a recent six-month period.   

Lifetime Value Tools 

Finally, what truly sets Smartrr apart from other subscription apps is an array of LTV-boosting features that work to transform the repeat buyer’s customer journey. This LTV toolkit includes loyalty, referral rewards, one-time add-ons, and trending upsells. 

These features are easy for merchants to implement and incredibly user-friendly for the end consumer. Take L’AMARUE, a skincare brand that utilized Smartrr’s loyalty rewards and saw subscribers take to it immediately.

“With Smartrr, the setup is so easy for loyalty rewards,” said Ande Sozzi, Co-Founder of L’AMARUE. “It’s clearly laid out so customers know exactly what they do to earn points, and they can seamlessly redeem their rewards.” 

In addition to delighting subscribers, brands that use loyalty rewards are seeing it drive impressive results. Shopify merchants leveraging Smartrr's loyalty feature are seeing redemption rates of nearly 12% within months of launching — and those subscribers are on average spending over 50% more than non-subscribers.

These milestones and their impressive impact on brands are all significant stepping stones to further Smartrr’s aim of unlocking the power of repeat buyers and transforming the post-purchase experience.